Pay-per-click (PPC) advertising has long been a staple of the digital marketing playbook. The concept is simple—you pay when someone clicks your ad. But beneath that simplicity lies a constantly evolving ecosystem shaped by rising costs, algorithmic targeting, and new online advertising channels. In 2025, pay per click advertising is more powerful, more competitive, and more complex than ever before. To decide whether it’s the right fit for your business, you need to weigh its clear advan...
