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University of Houston's football program loses $9M in first Big 12 season despite revenue surge
https://www.khou.com/article/money/business/houston-business-journal/university-houston-football-program-loses-big-12-season-revenue-surge/285-718edfc2-3e78-4429-9da7-be63c47ba0ca
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The University of Houston football program reported a $9.06 million loss in 2023 despite tripling its revenue.
