What Is Lifecycle Bidding? When it comes to pay-per-click (PPC) advertising on Amazon or Walmart, one of the biggest mistakes sellers make is treating all products the same. But your product catalog isn’t static. Some SKUs are brand new. Others are scaling. A few might be hanging on near the end of their shelf life. […] The post Lifecycle Bidding: How to Match Bids to Product Maturity appeared first on Trellis.
