In this post, we report our attempt to replicate a study in a recently published Journal of Marketing Research (JMR) article entitled, “Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking” (.htm). The article’s abstract summarizes the key result: “consumers’ views of scenery from a high physical elevation induce an... The post [82] Data Replicada #1: Do Elevated Viewpoints Increase Risk Taking? appeared first on Data Colada.
