In the third installment of Data Replicada, we report our attempt to replicate a recently published Journal of Consumer Research (JCR) article entitled, “The Uncertain Self: How Self-Concept Structure Affects Subscription Choice” (.htm). The central theory in the paper can be expressed in the following way: If you are uncertain about your own self-concept, then... The post [84] Data Replicada #3: Does Self-Concept Uncertainty Influence Magazine Subscription Choice? appeared first on Data ...
