In the fifth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Consumer Research (JCR) article entitled, “The Influence of Product Anthropomorphism on Comparative Choice” (.html). A product becomes “anthropomorphized” when it is imbued with human-like features, such as a face or a name. For example, this camera, which... The post [87] Data Replicada #5: Do Human-Like Products Inspire More Holistic Judgments? appeared first on Data Colada.
