In the eighth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Marketing Research (JMR) article entitled, “The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?” (.htm). In this paper, the authors offer insight into a previously documented observation known as the left-digit bias, whereby... The post [92] Data Replicada #8: Is The Left-Digit Bias Stronger When Prices Are Presented Side-By-Side? appeared first on Data...
