In the ninth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Marketing Research (JMR) article entitled, “Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion” (.htm). Some products, such as weight loss programs, exist to help consumers attain a desired change. In this paper,... The post [94] Data Replicada #9: Are Progression Ads More Credible? appeared first on Data Colada.
