This post by Kevin Kelly about publishing is interesting and informative, but it gets some things wrong. For instance, he says this about the traditional publishing route: The task: You create the material; then professionals edit, package, manufacture, distribute, promote, and sell the material. You make, they sell. At the appropriate time, you appear on a book store tour to great applause, to sign books and hear praise from fans. Also, the publishers will pay you even before you write your ...