We may not subscribe to the theory that the term “mocktail” was first coined as an insult, but it’s fair to say that early non-alcoholic mixed drinks were nothing to write home about. They were often just juice with a fancy garnish, and they weren’t taken seriously. So much has changed since then, and in 2025, non-alcoholic cocktails are one of the categories we’re most excited about. Today, we believe that any drinks program isn’t fully realized without taking non-alc seriously, ...
