Gran Malo, a spicy tamarind tequila-based liqueur, launched in Mexico back in 2021 and quickly gained local popularity as a spirit designed to be enjoyed as a shot. Shortly thereafter, Gallo’s chief commercial officer Britt West noticed that Americans were bringing cases of the stuff across the border when they visited family and friends in Mexico. Gallo approached the brand, formed a partnership, and now handles Gran Malo’s growing distribution in the U.S. Over the decades, we’ve seen ...
