NEW YORK--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today released the August 2025 Zeta Economic Index (ZEI), a real-time read on U.S. consumer behavior powered by generative AI and signals from over 245 million consumers. August’s ZEI finds households rebalancing, not retreating. Non-essential spend eased while forward-looking intent, including online browsing engagement and new-mover signals, picked up, aided by back-to-school planning across apparel, electronics, and dorm essenti...
