Pakistan’s travel and tourism industry is experiencing substantial growth. According to Statista, the travel and tourism sector is projected to generate US$4.26 billion in revenue in 2025, and an annual growth rate (CAGR 2025 -2030) of 11.41% between 2025 and 2030, with a future market volume of US$7.28 billion by 2030. By 2030, the number of users is expected to reach 21.3 million, with user penetration rising from 10.7% in 2025 to 13.1% in 2030. The average revenue per user (ARPU) is al...
