I dispute the conventional claim that the second law of thermodynamics is saved from a "Maxwell's Demon" by the entropy cost of information erasure, and show that instead it is measurement that incurs the entropy cost. Thus Brillouin, who identified measurement as savior of the second law, was essentially correct, and putative refutations of his view, such as Bennett's claim to measure without entropy cost, are seen to fail when the applicable physics is taken into account. I argue that the t...
