Amazon just announced that they are going to compete directly against Temu with a brand new low-cost option of unbranded goods shipped direct from China and Amazon FBA Sellers are in trouble. Basically, Amazon is going to offer the exact same service that Temu does, selling cheap generic Chinese products that take about 7-11 days to be delivered to the US directly from China. In this post, I give my take on what is happening, the implications on the 3rd party Amazon seller community and what ...