Today’s transformative social media environment poses a major challenge for brands, especially healthcare brands. In a fractured environment of dense misinformation and mistrust, platforms continue to rise and fall at lightning speed. Threads exploded in popularity near-overnight, but activity on the platform is already waning. And in response to TikTok’s rapid ascent in popularity, competitors… Continue reading 4 Ways Health Brands Can Navigate the Shifting Social Media Moment The post...
