In Australia, Kyle and Jackie O’s simulcast into Melbourne has - so far - failed to take Melbourne by storm. Some in radio are keen to point out that syndicated shows don’t work in breakfast, where radio needs to be local. I’d disagree with that. Syndicated shows can, of course, work across any country. The fact that “this is coming from Sydney” is no reason why someone shouldn’t want to tune in, if the content is “real and relevant”: real human beings, talking about things th...
