In the UK, RAJAR has published its MIDAS survey for Q4/2024. This study should be required reading for anyone interested in audio consumption. Podcasts got the highest weekly reach figure yet (26% of all British adults) and are most consumed by those aged 35-54, where they enjoy a 35% reach. However, podcasts still only account for 9% of total time spent listening to audio (including “catch up radio”); live radio (still!) is listened-to more than 7 times longer. Time spent listening to po...
