In the US and Canada, Nielsen changed the methodology for radio listening from January in PPM markets; and we’re beginning to see the results. Someone listening to a radio station for just three minutes is now counted as a listener (rather than the previous five), resulting in an apparent significant increase for radio listening - 15% across all US radio, but a 41% jump for “all news” formats and a 28% jump for all listening in Phoenix AZ, for example. (Canadian listening also increased...
