The UK’s RAJAR radio figures came out this week. Matt Deegan highlights the “serious warning lights flashing” about young listeners. In twenty years, the time spent listening to the radio for those aged 10-18 has fallen by almost 50%. Meanwhile, Adam Bowie also crunches the numbers, pointing out that Boom Radio (targeted at those aged 60+) has new record figures: audience up 14.5%, and hours up an astonishing 49%. Success with the old; concern with the young - and it’s all looking qui...
