Boardrooms love the language of change. Over the last twenty years, “transformation” has become a staple of strategy decks and consultant presentations. Digital transformation. Cultural transformation. Agile transformation. The word signals ambition, urgency, and progress. Yet many transformation programmes fall short. They deliver new systems, restructure teams, or rebrand services, but fail to create organisations […] Reinvention vs Transformation: Why words matter was originally pu...
