Driver shortages, rising turnover, and margin pressure continue to reshape transportation. For executives, the driver conversation can no longer be left to recruiting or operations teams. It’s a board-level issue that directly impacts profitability, customer service, and the long-term health of a trucking business. Driver turnover can exceed 90% annually, costing fleets millions in recruiting, […] The post Why the Driver Experience Should Be a Boardroom Priority appeared first on Mastery.