And not to put too fine a point on it, but Facebook is happy lighting billions of dollars on fire whenever their boy-king smokes another copy of an early Gibson novel. Every brocaded corpse in the Google Graveyard was entombed with the kind of wealth that would make a Pharaoh cringe. They've gained tectonic wealth from labour they got for free and for them to turn around and say, someone's dropped a cigarette in this tower we've built out of dry kindling, you owe us? No. Tap the sign.