Highlights Drip campaigns = time-based, structured, ideal for onboarding and reminders. Nurture campaigns = behavior-driven, adaptive, perfect for complex B2B sales cycles. Using the wrong approach slows the pipeline and frustrates buyers. Smart marketers combine drip campaign best practices with email nurture campaign best practices for maximum impact. A lot of marketers mix up drips… Continue reading When to Use Drips vs. Nurtures in Today’s Buyer-Led Journey The post When to Use Drips ...
