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Voice of the Process vs. Voice of the Customer: What's the Difference? - isixsigma.com
https://www.isixsigma.com/voc-customer-focus/voice-of-the-process-vs-voice-of-the-customer-whats-the-difference/
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When do you use the voice of the process or the voice of the customer? Find out how to make the most of these voices in our guide.
