Ah, the Hype Cycle. No other curve is both so revered and reviled. When it comes to generative AI’s Hype Cycle, especially its application in marketing, there are three things we need to acknowledge: First, “gen AI” is not a single technology moving along the Hype Cycle. Is it at the peak of inflated expectations? The trough of disillusionment? The slope of enlightenment? The answer is: all of the above. Different gen AI applications and …The first generation of gen AI use cases in ma...
