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TikToK Shop Will Compete With Amazon by Leveraging FOMO and Trends - Business Insider
https://www.businessinsider.com/tiktok-shop-will-compete-with-amazon-by-leveraging-fomo-and-trends-2023-9
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TikTok launched its e-commerce solution, TikTok Shop, in September, 2023. The social app's creators will be the drivers of its success and differentiation from Amazon.
