Before you start animating, ask yourself: what’s the purpose of this animation? … Morphing of the feedback component below helps make the experience more unique and memorable. This works as long as the user will rarely interact with it. It’ll then become a pleasant surprise, rather than a daily annoyance. Used multiple times a day, this component would quickly become irritating. The initial delight would fade and the animation would slow users down. This is one things that drives me a l...
