A Personal Story I first met the convenience-oriented consumer one night at my home. Imagine the scene. 11 pm on a school night. Doorbell rings. A young gentleman at the door. He speaks, “Is Maya here?” I respond, “Maya is studying; you are not going to see my daughter tonight.” He speaks again “Sir, Maya ordered cookies from Insomnia Cookies and I am the delivery person.” The young man raises a small bag containing two piping-hot chocolate chip cookies as proof of his story. I ye...
