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From:
Grocery Dive
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Albertsons’ retail media standardization framework to be assumed by IAB | Grocery Dive
https://www.grocerydive.com/news/albertsons-retail-media-standardization-framework-iab/693698/
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The announcement comes a few months after the grocer released a white paper advocating for regimented specifications, methodologies, terminology and disclosures across retail media networks.
