Today on the “VinePair Podcast,” Adam, Joanna, and Zach interrogate an oft-repeated and deeply held industry belief that “alcohol is recession-proof.” While it may have been true in the past that consumers continued to drink at similar levels regardless of the economic situation around them, that doesn’t mean that recessions don’t cause massive changes and create massive challenges. Plus, what if all the ugly sales data of the last couple of years is connected to the average Ameri...
