Sprecher Berrier Group of Companies (SBGC), the group behind Parfums de Marly and Initio Parfums Privés, has appointed ex-Shiseido and Estée Lauder executive Patrice Béliard as its new CEO, effective October 2025. Mr. Béliard will succeed Julien Sausset, who is stepping down after more than nine years at the helm of the two houses. Under his leadership, Parfums de Marly and Initio Parfums Privés, which were acquired in 2023 by U.S. investment fund Advent International, have grown as majo...
