technically superior plugin isn’t always the most popular. hard to gain traction with users. signify is better than gitgtutter, but it didn’t hit the front page of HN sneak is better than seek, but seek hit the front page of HN plugins with better marketing/branding don’t always win. sneak has better branding. (but signify doesn’t really do much to market itself) you can announce the same thing every month and it will be completely new or at least newly-compelling to many people. each...
