Quietly tucked away in the last slide of a 2011 Netflix cloud talk (Mr. Cockcroft talks a lot): Cloud Standardization? Cloud features and APIs should be a commodity not a differentiator Differentiate on scale and quality of service Competition also drives cost down This is a claim that competition and standardization are desirable and beneficial at the individual level—an insight perhaps also employed by Google with its Chrome and Android strategy. ESR made the case that there is economic m...