When over 250 small and medium enterprises (SMEs) gathered at Menara MATRADE on 6 August for SME AI Fest 2025, most saw a packed programme of keynote addresses, panel discussions, and an unusual competition that asked participants to use artificial intelligence to write love letters and pitch quirky products. What many may not have realised was the effort behind the scenes — much of it driven by TRINITY42 Digital and its training arm, T42 Academy.
