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From:
Bernard Marr
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The Marketing Metrics That Will Matter Most In The Age Of AI Agents
https://www.forbes.com/sites/bernardmarr/2025/09/10/the-marketing-metrics-that-will-matter-most-in-the-age-of-ai-agents/
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AI agents are reshaping marketing, shifting focus from clicks to data quality, trust, reliability and agent-driven sales for success in the new era.
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