WHO’s new "Saving Lives, Spending Less" report shows that scaling up cost-effective NCD “Best Buys” could save 12 million lives, prevent 28 million heart attacks and strokes, and generate over US$1 trillion in economic benefits by 2030. Alcohol policy stands out, with taxation, advertising bans, and common sense limits on availability delivering the second-highest return on investment among all interventions — nine dollars for every dollar invested. As such, the new WHO investment cas...