Over the past decade, Movendi International has contributed to moving alcohol taxation from the margins to the center of global health and development policy agendas. Kristina charts how Movendi helped drive this shift - from early setbacks in Addis Ababa to concrete country reforms and bold WHO commitments such as the new 3×35 Initiative. This is the story of persistence, justice, and how civil society can make a neglected but powerful solution a global priority. Kristina also shared her th...