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From:
Wiser Retail Strategies
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How In-Store Data Saved an Ice Cream Launch in 100% of stores | Wiser Retail Strategies
https://blog.wiser.com/when-100-of-stores-miss-the-mark-how-in-store-data-saved-an-ice-cream-launch/
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Crowdsourced audits gave one ice cream brand visibility into a failed launch exposing big execution gaps and helping turn performance around.
