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Why Your Brand Needs a Signature Color Palette (And Not Just a Rainbow Logo) - The Business Toolkit®
https://www.thebusinesstoolkit.com/why-your-brand-needs-a-signature-color-palette-and-not-just-a-rainbow-logo/
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Imagine if Coca-Cola’s cans were a different color every time you saw them. Or if the McDonald’s golden arches were sometimes blue, sometimes green. It’s hard to imagine, right? That’s...