The post Viiala: the Swiss mobility start-up aiming to reframe premium e-bikes appeared first on Cycling Electric. Viiala is a new Swiss mobility brand with a clear brief: make the e-bike the option people actively choose for everyday journeys. The company sits within The Honourable Merchants Group (THMG), a holding business that emphasises aligning profit with purpose, and Viiala is the mobility test case for this idea. Rather than chasing novelty for […] The post Viiala: the Swiss mobilit...
