More than 90% of global enterprises are investing in cloud data platforms like Snowflake to modernize analytics, speed up innovation, and improve decision-making. However, despite this rapid adoption, many organizations still struggle with one fundamental roadblock: bad or inconsistent master data. If customer records, product catalogs, or supplier information are duplicated, siloed, or inaccurate, your … Continue reading Why Your Snowflake Investment Deserves a Native MDM Strategy The post...