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All eyes, no ears: New MIDiA data shows why virality is not building fandom
https://www.midiaresearch.com/blog/all-eyes-no-ears-new-midia-data-shows-why-virality-is-not-building-fandom
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Over the past five years, social video has crept its way into nearly every aspect of music, from talent scouting to new release marketing. But the buzz around these platforms often obscures a more complicated reality. Source
