It started a couple of years ago, became fashionable last year and it’s become just about unavoidable now: the plague of the ‘customer satisfaction survey’. I can’t order a ball-point pen online without being mailed a link to a questionnaire to give feedback. Either from the company directly or - worse - from some third party they outsourced the survey process to. These outsourcing companies tend to outsource everything else as well, which is one of the reasons they need the survey in...
