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From:
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Channel 4’s social audiences thrive, driven by YouTube and Channel 4.0 | Channel 4
https://www.channel4.com/press/news/channel-4s-social-audiences-thrive-driven-youtube-and-channel-40
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Channel 4 led British broadcasters’ embrace of social in 2024, as YouTube audiences for full episodes of hit shows such as First Dates, Murder Case: Digital Detectives and Grand Designs swelled by more than two-and-a-half times (+169% year on year).
