What if every banner, video, or display didn’t just sell, but served as an intelligent communicator of a brand’s values? In Pedigree’s case, brand value is a matter of care and concern for canine nutrition and welfare, and by extension, ending dog homelessness. The Adoptable campaign flipped the ad-tech script by embedding real, adoptable shelter […] The post Tech-Driven Compassion: What Brands Can Learn from Pedigree’s Adoptable Campaign appeared first on Admind.
