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Customer Acquisition Cost (CAC): Everything you need to know
https://whop.com/blog/customer-acquisition-cost-cac-everything-you-need-to-know/
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For example, imagine if a business spent $50,000 on advertising and marketing efforts and gained 500 new paying customers. Using the formula the average Customer Acquisition Cost would be $100 per lead ($50,000 / 500 = $100).
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