Customers often need time to evaluate a product or think about their experience with it before they decide to post a review. If they’re asked to provide a review too early, they can feel pressured and rushed. But when is the right time to do it? The authors conducted experiments in an attempt to answer this question — and found, contrary to the conventional wisdom, that immediate review reminders (sent the next day) lower the likelihood that customers will post reviews, whereas delayed re...
