The post The $20,000 Mistake: Why Making Cancellation Hell Is Business Suicide appeared first on Dustin Stout by Dustin W. Stout. Your customers aren’t prisoners, and your subscription service isn’t Alcatraz. Yet somehow, thousands of businesses operate under the delusional belief that making it impossible for customers to leave will magically transform dissatisfied users into loyal brand advocates. It’s like thinking that locking someone in your store will make them want to shop there ...
