The Guardian newspaper always has a tendency to regurgitate nonsense on lifestyle issues, and its latest effort is a piece entitled Everyone’s drinking mid-strength – but what actually is it?A report, published by KAM Insights, has found that, when out at the pub with friends, 50% of UK consumers would rather have two so-called “mid-strength” drinks than one full-strength one. The report, entitled The Mid Strength Opportunity, also finds that 13% of consumers are “coasting”, meani...
